December 2011
42 posts
HBR Blog: Google Will Change Web Marketing in 2012... →
Excerpt from the blog:
Search results will include more direct information. Early in 2012, Google will expand how itincorporates data into its search results. For search queries that are direct questions, it will no longer be necessary to click through to a website.
Google is entering new industries and markets. The expansion of data into search results pages is also breaking into markets where...
An important one to think about: Happy Holidays... →
James Shelley says:
Multiculturalism, by definition, aims to respect all religious difference and diversity; but political-correctness, by contrast, breeds an innate fear of difference by suggesting that we all ought to be the same (or, at very least, not talk about our differences).
If you want to live in a culture that respects people’s choice to celebrate Dōngzhi, Hanukkah, or Yalda, then...
WatchGoogle’s Schemer
Hot or not?
1 tag
The Middle India Gold Rush via Nielson
From the report:
Middle India, a region made up of approximately 400 towns each with a population of 1-10 Lac, are home to 100 million Indians and today constitute up to 20 percent of the country’s FMCG consumption.
Middle India will grow from an FMCG market worth INR 287 Billion (5.74 Billion USD) today to over INR 4 Trillion (80 Billion USD) in value by 2026 and it is about time marketers...
WatchHappy Holidays from Manoj and me!
Weddings don't have to be as we know them -... →
When guests arrived on Saturday night two weeks ago, they were greeted with name tags that asked them to declare a commitment. Lest they not take the request seriously, the hosts had additional cards printed that asked them to “Name something you are really committed to.” The cards contained further imperatives: “Name one action you can take in the next 24 hours that is aligned with your...
The Picasso Principle (HT: Venkat)
It seems a woman came up to him and asked him to sketch something on a piece of paper. He sketched it, and gave it back to her saying: “That will cost you $10,000″.
She was astounded. “You took just five minutes to do the sketch,” she said. Isn’t $10,000 a lot for five minutes work?
“The sketch may have taken me five minutes, but the learning took me 30 years,” Picasso retorted.
via...
“Love is when you tell a guy you like his shirt, then he wears it everyday.”
– Noelle, 8 via Bluecentric
“Indian netizens typically spend 16.5 hours a month on the web, below the global...”
– - WARC
Caged in a matchbox apartment, I pine for the pyol... →
From a transformer house that had multiple meanings to a boxed apartment and nothing to say…
From the article:
In our village, doors of our houses are opened in the morning and closed only in the night when the last family member wants to go to bed. However, in flats, doors are opened only for the limited purpose of allowing individuals to get in or go out. On other occasions, it is always...
How Zynga's games reflect the real world via NYMag →
From the article:
Zynga’s games aren’t really games at all—they’re jobs. Easy, straightforward, consistently rewarding jobs, where toil translates directly to upward mobility, without the uncertainty that comes with today’s real workplaces. You put in the time knowing it will be worth it and spend your hard-earned returns without fear of getting caught short by a double dip. FarmVille, the...
WatchSteal This Banksy of the Day: Art Series Hotel is holding a rather unique competition, starting this Thursday.
For the following 30 days, a signed and authenticated print of Banksy’s “No Ball Games” worth AUS$15,000 will be hiding in different locations throughout the Melbourne-based chain’s hotels.
Find it and steal it without getting caught, and it’s yours to keep no questions asked.
Art...
Big ideas v/s Long ideas via Hey Whipple →
From the post:
Gareth Kay is one of the few certifiable digital experts out there and he proposes that there’s a subtle but important difference between big ideas and what he calls “long ideas.” These are ideas that are richenough to be extended into digital and other channels for a long time. They are less brand ideas than they are brand stories.
“If the only prayer you ever say in your entire life is “thank you,”...”
– Meister Eckhart
With imagination, even a cauliflower can be... →
From the article:
Black Squid Design in Australia faced this challenge when they were given a brief to design a package for pre-packed cauliflowers, surely one of the most dull and un-interesting vegetables around?
Their solution was to find a way that consumers could make a personal connection to the dullest vegetable on the planet, they did this by giving the cauliflowers four different names,...
“I think black represents a sort of general denouncing of the frill in fashion....”
– Malcolm Mclaren, Manager of the Sex Pistols via Vogue India
WatchKurt Cobain, months before his death, on literature and life (via)
curiositycounts:
How Drunk Can You Get at Your Office Christmas... →
Below are some situations that will have you adjusting your intake accordingly.
• Your immediate boss is drunk enough to be slurring his or her speech. +1 drink • There is no real food at the party. -2 drinks • You have a meeting the next morning before 10 a.m. -1 drink • There are shareholders at the party. -1 drink for each one you’ll have to meet • You have a crush on someone at the...
WatchA beautiful, beautiful gesture by Coca-Cola: Home is happiness
“We live in an atmosphere of shame. We are ashamed of everything that is real...”
– George Bernard Shaw Steve McQueen’s SHAME.
Don’t just call Dev Anand evergreen by Sandip Roy... →
Excerpt from the article:
Dev Anand managed effortlessly to be the talisman of many generations.
He was our pied piper of all ages. He led us from the black and white age into colour. And oh, what colour it was. That red checked shirt and red scarf in Prem Pujari. His rakish red cap inHeera Panna chasing Zeenat Aman’s shocking pink one as it went flying down the road. That daffodil yellow shirt...
“”I don’t care if you are more talented than me. I will outrun you...”
– - via Arcopol who read this quote on Twitter
The Cluetrain Manifesto
The Cluetrain Manifesto is a set of 95 theses organized and put forward as a manifesto, or call to action, for all businesses operating within what is suggested to be a newly-connected marketplace. (HT Wikipedia).
Some of my most favorite theses listed here -
Markets consist of human beings, not demographic sectors.
Conversations among human beings sound human. They are conducted in a...
The Year in Movies →
NY Mag’s top 10 movies of 2011
1. The Adventures of Tintin
2. Beginners
3. Coriolanus
4. The Descendants
5. Gainsbourg: A Heroic Life
6. Hell and Back Again
7. Into the Abyss
8. Margin Call
9. Mysteries of Lisbon
10. War Horse
