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January 30, 2012

Consuming is construed as an affirmation of self, a way of acting in the world, of expressing one’s identity and difference and participating in something larger than oneself. Consumption is driven by the conflicting impulse to both belong and be different, to identify with and differentiate from.


--

Trevor Norris, 2005

International Journal of Baudrillard Studies

(via planningthejourney)



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A strategist in an advertising agency. Addicted to culture, design and stories