Excerpt from Nextness:
There’s poetry inside your computer. No, really. This New Yorker article/podcast takes a fascinating look at the art and science of brand and product names. One example is the Intel Pentium chip, which involved a magical conjunction of chemical suffix (-ium) with the phoneme pent, vaguelyreminiscent of such authoritative symbols as the Pentagon and the Pentecost. This kind of linguistic branding, the article suggests, may also account for the success of the ‘Swiffer’; it may also be responsible for the way in which ‘Dasani’ water – well, tanked. Fascinating.
