From the article:
Too many commercials fell back on tactics that were too familiar from a plethora of Super Bowl spots: anthropomorphic animals, second-class celebrities, slapstick violence and riding the coattails of popular culture. Risk-taking, rule-breaking ideas were as hard to find among the more than 50 commercials as good taste in a GoDaddy ad.
ACURA O.K., asking Jerry Seinfeld to reprise his “Seinfeld” persona, abetted by the “Soup Nazi,” was no brainstorm. The cleverness came in centering the commercial — for a model, the Acura NSX, not due until 2015 — on Mr. Seinfeld’s mania for collecting cars and having another famed collector, Jay Leno, supply a surprise ending.
TOYOTA A commercial for the “reinvented” Toyota Camry reinvented Super Bowl advertising with what may be the first gay-friendly moment in a game spot. One character, an awkward guy, seems as accepting of finding seven hunks in his living room as he is of finding seven babes.
