Are you a well-travelled, discerning 10-year-old with a wardrobe that bores you? Worry no more. Sunaina Kumar goes to the first India Kids Fashion Week
Manoj Mahla, director of Craftworld Events, the company behind IKFW, explains the need for such an event: “Fashion week brings retailers and buyers together. There is a lot of potential in this market, especially for designer wear.” Explaining the psychology behind the event, Mahla says, “If I go to a designer store to buy for myself, I will buy for my kids if I find the option, especially as buying for children is an emotional decision for parents.” Ma hla plans to make this a bi-annual event like the fashion weeks that follow the spring-summer and autumn-winter format. He says that in five years, India will be ready for a couture week for child ren as the demand will keep growing.
