VIA Zouch Magazine:
So just what is “Cool”? Cool isn’t a state of being, but an aesthetic-in-motion that changes even as we speak. You can’t grasp Cool because it will flow between your fingers like water. It can only be sensed intuitively, inhaled like a summer breeze, felt in the fingertips like vibrations of a social divining rod. As with all elemental forces of nature, Cool is cyclical. Here are its stages.
STAGE 1: HOT
STAGE 2: MAINSTREAM
STAGE 3: STALE
STAGE 4: PASSE
STAGE 5: ABHORRENT
STAGE 6: NOSTALGIA
STAGE 7: IRONY
STAGE 8: PARODY
STAGE 9: EXOTICA
STAGE 10: COOL AGAIN
